Example audit report

This is what you receive after every audit — specific findings, why each one matters, and the order to fix them in.

Sample report. This is illustrative demo data for a fictional store, not a live analysis. Run an audit on your own URL for real findings.

68/ 100

Overall Store Score

Northwind Supply (sample store)

Not detected

https://northwind-supply.example.com

The storefront reads well on desktop and the brand voice is consistent, but the mobile purchase path buries the primary action and product pages delay the information a buyer needs to decide. SEO fundamentals (titles, descriptions, structured headings) are incomplete on collection pages.

CRO61

UX72

SEO58

Mobile64

Trust70

Product Pages63

Content76

Business Opportunity

Opportunity Score: 82/100 · Level: Very High

Qualitative assessment — no revenue estimates

Most of the upside sits in the mobile purchase path and product page structure. Both are high-traffic surfaces where small structural changes tend to compound.

Recommended services

Shopify CROProduct Page OptimizationShopify SEO

Detected issues

6 findings, ordered by severity.

Product benefits placed below unrelated sections

Product PagesCRITICAL

Problem: Product benefits and specifications appear after a related-products carousel and an editorial banner.
Why it matters: Buyers evaluate fit before they scroll past merchandising; delaying that content pushes the decision later or off the page entirely.
Recommendation: Move the primary benefits list and purchase CTA directly under the product title and price, then keep merchandising below.
Business impact: Directly affects add-to-cart rate on every product page.

Mobile CTA visibility

MobileHIGH

Problem: On mobile product pages the primary purchase action scrolls out of view behind three promotional blocks.
Why it matters: Mobile visitors who lose sight of the primary action often leave before completing it, and mobile is typically the larger share of storefront traffic.
Recommendation: Introduce a persistent bottom bar containing price and add-to-cart, and move promotional blocks below the buy box.
Business impact: Affects the highest-traffic step of the purchase path.

Collection pages share one meta description

SEOHIGH

Problem: Twelve collection pages reuse the same meta description string.
Why it matters: Duplicate descriptions weaken relevance signals and reduce click-through on the search results the store already ranks for.
Recommendation: Write a unique 140-155 character description per collection that names the category and its main buying criteria.
Business impact: Improves yield from existing organic impressions.

Email capture only in the footer

CROMEDIUM

Problem: The only signup form sits in the footer with no context or incentive.
Why it matters: Without a contextual capture point, most sessions end without any way to re-engage the visitor.
Recommendation: Add a contextual capture on collection and blog pages with a specific, relevant reason to subscribe.
Business impact: Grows owned audience from traffic you already pay for.

Trust signals not visible near checkout entry

TrustMEDIUM

Problem: Return policy, guarantees and payment badges only appear on a separate policy page.
Why it matters: Uncertainty about returns and payment safety is a common reason carts are abandoned at the decision moment.
Recommendation: Show a short returns and secure-payment line inside the buy box and in the cart drawer.
Business impact: Reduces late-stage hesitation.

Images missing descriptive alt text

ContentLOW

Problem: Roughly 40% of product images have empty or generic alt attributes.
Why it matters: Alt text supports screen-reader users and gives search engines context for image results.
Recommendation: Generate alt text from product title plus the visual detail shown in each image.
Business impact: Accessibility and incremental image search visibility.

Your 30-Day Growth Action Plan

Week 1 · Quick conversion wins

Add a persistent add-to-cart bar on mobile product pages
Keeps the primary action reachable at every scroll position
Difficulty: EasyHIGH
Move shipping and returns terms above the fold on product pages
Removes the most common pre-purchase objection earlier
Difficulty: EasyHIGH
Reduce homepage hero to one clear primary action
Cuts decision friction on the highest-traffic page
Difficulty: MediumMEDIUM

Week 2 · Product page improvements

Reorder product template: title, price, benefits, CTA, then long-form details
Puts decision-critical content before supporting content
Difficulty: MediumCRITICAL
Add alt text and consistent aspect ratios to product imagery
Improves accessibility, layout stability and image search
Difficulty: EasyMEDIUM
Surface reviews inline near the price, not only at page bottom
Social proof arrives while the buyer is still deciding
Difficulty: MediumHIGH

Week 3 · SEO and content improvements

Write unique titles and meta descriptions for the top 20 collection pages
Better click-through from existing search impressions
Difficulty: MediumHIGH
Fix heading hierarchy so each page has a single descriptive H1
Clearer topical signals for crawlers and screen readers
Difficulty: EasyMEDIUM
Add buying guides linked from the three largest collections
Captures upper-funnel search and supports internal linking
Difficulty: HardMEDIUM

Week 4 · Retention and email marketing

Replace the footer-only signup with a contextual email capture
Grows the owned audience from existing traffic
Difficulty: EasyHIGH
Set up welcome and abandoned-cart flows
Recovers intent that already exists on-site
Difficulty: MediumHIGH
Add post-purchase review request with product-specific copy
Feeds social proof back into product pages
Difficulty: MediumLOW

Findings are based on publicly served page markup and AI analysis. Behavioural metrics (traffic, conversion rate, revenue) are not observed and are never estimated.